Mplayit had the pleasure of co-hosting a special developer lunch at GDC last week, along with our friends at community platform providers Playhaven and top tech lawyers Cooley Godward Kronish.

Special guests at the lunchtime panel were Bryan Mitchell, creator of the mega-selling Geared and Lima Sky’s Igor Pusenjak, co-creator of multi-million-app selling Doodle Jump to share their App Store experiences and to pass on a few marketing tips.

For those of you who were not able to make the trip out to GDC in San Francisco last week, we wanted to share our CEO Michael Powers’ presentation on how to use Social Media to market mobile applications. Michael addressed a packed house and outlined 5 techniques developers can use to extend their voices online.

We talk a lot to developers about the power of a good video in the promotion of their iPhone and Android applications. This video for Everyday Looper just got added to the iPhone Arcade. It is a great example of how video can do so much to spark sales. A great app video is transparent, it shows exactly what the app does and why it is so great, and fun, it creates an aspirational element like, “I want to have that kind of fun,” or in this case, “I wish I had those skills!”).

Photo courtesy of the Game Developers Conference

Coming to the Game Developer Conference in San Francisco next week? If you are, then we’d love to meet you!

Mplayit has got a busy week ahead in San Francisco. Click “Read More” to see our full schedule.

Welcome to our long awaited corporate blog. Numerous members of the Mplayit team will be contributing authors to this blog. We hope to share our insight, metrics and general thoughts about the business of mobile app discovery. The Mplayit community (Mobile Arcade, iPhone Arcade, Android Arcade and BlackBerry Arcade) is quite vibrant and never ceases to amaze us. One thing is abundantly clear: the market clearly needs social discovery for mobile apps. We look forward to sharing what we learn and helping developers connect with consumers.

On the heels of Apple’s iPad announcement, we released a survey that underscores iPhone users’ strong interest in mobile games as compared to Android and BlackBerry users on our Arcades.

With games making up only 20 percent of the over 130,000 iPhone apps available on Mplayit, nearly 50 percent of the site traffic centered on games. Among Android users, only 20 percent of browsing focused on gaming applications. Even BlackBerry users are more fun-loving than Android users, with about 30 percent of activity coming from the games category.

The iPhone’s massive lead in the total number of apps may no longer be translating into a similar advantage in the marketplace.

Apple’s iPhone famously has many more apps than even its closest competitor (the iPhone has over 100,000 available, compared to about 20,000 Android apps and around 4,500 on Blackberry App World).