We talk a lot to developers about the power of a good video in the promotion of their iPhone and Android applications. This video for Everyday Looper just got added to the iPhone Arcade. It is a great example of how video can do so much to spark sales. A great app video is transparent, it shows exactly what the app does and why it is so great, and fun, it creates an aspirational element like, “I want to have that kind of fun,” or in this case, “I wish I had those skills!”).

I’ve personally shared this app on Twitter and Facebook simply because I enjoy it. I know I don’t have the skills to “drop PHAT beats”, but I want to. The video showcases yet another oh-my-God-the-iPhone-is-amazing app. It is sure to inspire anyone who sees it to consider buying it. I bought it to support the artist who made it, but (really) in the hopes that he’ll release more videos!

Enjoy the video below or find Everday Looper on the iPhone Arcade. Developers keep the videos coming our way!